Tuesday, 24 June 2008

PPI passes $1 bil in record time

Indy helps boost Paramount Pics Int’l boxoffice





LONDON -- Paramount Pictures International has passed the $1 billion mark at the international boxoffice since the start of 2008.


The studio-owned overseas releasing arm passed the benchmark tally six weeks faster this year than last in only its second full year of operation.


PPI said it sped past $1 billion in grosses on June 14 "over six weeks faster than its previous record in 2007" which saw PPI go on to gross $1.6 billion internationally.


PPI president Andrew Cripps said the benchmark was down to the "continued growth of the international marketplace, the fantastic films that we have for international distribution, and the first class team we have working for PPI around the world."


The record success has been built on a host of strong boxoffice hits across a diverse range of movies.


Cash flowed in from releases including the return of Steven Spielberg and LucasFilm’s adventurer Indiana Jones in his fourth whip-cracking adventure "Indiana Jones And The Kingdom of the Crystal Skull." That film has now grossed over $350 million from international markets with major international territory Japan still to launch the title June 21.


PPI also pushed out "Iron Man" and is releasing "Kung Fu Panda" around the globe.



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